statedept:

Every Child Deserves a 5th Birthday is an awareness-raising campaign led by USAID in coordination with many partners who work tirelessly on behalf of the world’s children. A child is much more likely to survive into adulthood if the severe risks of infancy can be mitigated and they reach that important milestone of their 5th birthday. By inviting individuals to remember their own 5th birthdays, we hope to inspire the global community to do more to ensure children in all parts of the world are given the same opportunity for health and happiness. More than 7 million kids die needlessly each year of mostly preventable causes. Together, we will end those preventable child deaths.