By Alison Hillhouse,  MTV Insights

Constant feedback looping is a way of life for Millennials, who grew up with “full on” parenting, as well as the omnipotent social media machine, powered by “likes”, lols, RTs and <3333333333. So it’s not surprising that Millennials are creating new apps, sites and forms of digiquette that fuel the loop. In chatting with MTV’s Inner Circle, our college trend panel, we’ve learned about two new feedback mechanisms gaining momentum at universities:

-          Anonymous compliment sites – Compliment Facebook pages have been cropping up for colleges around the country – students anonymously post compliments for friends, crushes and randoms in their Psych 101 class. While compliments run the gamut between sincere and joke, most seem to reflect a witty hybrid of both. A sampling:

o   “_____ has her sh*t together more than anyone I know. The most beautiful and the most insightful.” ~Kenyon compliments

o   “______, every time I see you I just feel happy …. Also, you make a mean Spotify playlist.” ~Kenyon compliments

o    “____, you are like the kidney of Hamilton College. People abuse you sometimes, but everyone loves you and needs you no matter what.” ~ Hamilton compliments

o   “_____ has a neat beard, a cool personality, and rocks at social media (texting, twitter, and stuff like that)! He’s also nice. Xoxo” ~Michigan Law compliments

-          Lulu- This new app is exploding at the University of Florida and other campuses down South – it allows girls to rate guys in their Facebook network across a variety of dimensions from manners to sense of humor to commitment potential. Each guy is also assigned positive hashtags (e.g. #WillSeeRomComs or #Perfect Grammar or #SexualPanther) and negative ones (e.g. #IntegrityChallenged or #Worlds Worst Massages).

Many guys are obsessed with their rankings and feedback, and are clamoring to check girl friends’ cell phones to check their latest status. And when they aren’t pleased, we’re seeing responses in Twitter like this:

Tweet: “I HAVE TROUBLE WITH COMMITMENT?!?! YOU INSIGHTFUL BITCH! #Luluproblems #yoursoright”

With all the interest in soliciting “likes” & positive feedback across different platforms, we’ve also heard rumblings of annoyance that peers are so feedback obsessed. Some of this is reflected in snarky or fake posts seen on these sites. Regardless, we don’t see the “looping” trend reversing anytime soon.