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Listicle Living: Why Millennials Engage with How-To Lists

By Steffi Yutan

 

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Many of the articles Millennials post online lately are in listicle-format. Real titles range from: “10 Of The Most Unhealthy Relationship Practices,” “6 Things I Regret Doing When I was 22” and “6 Indignities Every Cat Lover Must Face.” These lists are essentially guides on how to deal with life. From maximizing closet space to significant other best practices, topics for how-to lists are as endless as the struggles of life. So why are Millennials so engaged with these lists?  

 1.      Discover new life hacks

Lots of these online lists are simple tips and tricks to do things faster, easier, and smarter. Posting how-to lists on a public article site such as Thought Catalog, or a private Tumblr, is an opportunity for young people to spread their learning to the masses, or a select few friends. Want to figure out how to paint your room without making a big mess? There’s a list for that.

 2.      Group therapy

Dealing with life’s struggles is serious business. Sharing these experiences online is a powerful bonding and coping exercise. By spelling out this newfound clarity in the form of a list it is much easier to get a point across—and to get feedback. This is one reader’s response to The 20-Something’s Guide to Self-Acceptance:

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In 7 points and less than 500 words, this reader was able to connect with the author and feel less alone. Whether the lessons are positive or negative, there is positivity in sharing the experience with others and growing together.

 3.      Game Planning

They are always on the hunt for a game plan. Growing up in such a complex world can create frustration and moments of feeling stuck. On the contrary, lists are simple and concrete manuals, if you will, on how to succeed in life’s challenging moments.  Millennials have the (mis)fortune of coming of age in a time that isn’t completely black and white. How-to lists are a fun approach to making sense of complicated life matters. For example, 13 Tips For Moving Out Of Your Parents’ House Directly After College, is a list targeted for readers who may be stuck in a transitional period. While comedic, the list does help young adults feel more confident about the concept of living alone without the support of Mom or Dad.

 4.      Ain’t nobody got time for that

They are busy. Juggling work, classes, a social life, family and friends are more than enough to keep someone from reading pages and pages of narrative articles. Unlike stories, people can jump around lists and stop and go without missing a beat. Lists are straight to the point and easily digestible for these always on the go individuals.


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    1. jmick0507 reblogged this from mtvinsights
    2. jonassink reblogged this from mtvinsights and added:
      Personally, titling posts “10 Things that …” feels like click-baiting and I can’t stand it. That said, I do like the...
    3. mtvinsights posted this