Occasionally we get called on to help a client build a photo/video library with no connection to an actual branding project. When we start shooting, we like to get client input before getting too far along. One of the benefits of digital photography is that we can show the client our shooting style on the spot. With video, that process is a bit more complicated.

Because our video shooters are also our video editors, they tend to shoot based on how they would edit the final video. However, when we are not likely to be the final editors, much of what we shoot might be seen as superfluous video with no purpose, when in fact, a portion of what we shoot is intended for transitions and for other editing purposes that add energy to the final video. So, if we have the time, and the project is long enough, we like to show the client a short video to validate our shooting style.

Such was the case with a Vertex project (play video above,) which was quickly made from the first days footage of what was to be several days of shooting at various locations. 

Also see the selected still photos below to get a sense for the visual continuity that results when you shoot still photos and video at the same time.