"Tumblr has changed the way most of us think about blogs. Not only shifting our expectation from text to images, but the structure, layout and emotional appeal we can create ourselves is dramatically improved. For years blogs with beautiful themes, style and content were relegated to design studios and art institutes — until Tumblr. With a total focus on allowing anyone to easily implement a high-art template, source quality content and share virally (sometimes at the cost of usability, or copyright) it clearly struck a nerve."