February 9, 2014
newyorker:
“ Why are we still on Facebook, ten years later? Maria Konnikova investigates: http://nyr.kr/1ipZ8gM
“ “While the reasons for joining and using Facebook were not entirely homogenous, one factor kept emerging as the strongest motivation for...

newyorker:

Why are we still on Facebook, ten years later? Maria Konnikova investigates: http://nyr.kr/1ipZ8gM

“While the reasons for joining and using Facebook were not entirely homogenous, one factor kept emerging as the strongest motivation for use: the desire to keep in touch with friends. Sure, some people joined because of social pressure or expediency, but the overwhelming majority of users were looking for something much more fundamental: social connection.”

Photograph: The Asahi Shimbun/Getty.

Why Facebook still exists: elevating our capability to groom our friends more publicly.

(Source: newyorker.com, via emergentfutures)

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    Why Facebook still exists: elevating our capability to groom our friends more publicly.
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