April 19, 2011
"It’s easier to hold to your principles 100% of the time than it is to hold to them 98% of the time. If you give in to “just this once,” based on a marginal cost analysis, as some of my former classmates have done, you’ll regret where you end up. You’ve got to define for yourself what you stand for and draw the line in a safe place."

— Words of advice from Harvard Business School professor (and father of disruptive innovation theory) Clayton Christensen, in How Will You Measure Your Life?, a heartfelt article just given the McKinsey Award as HBR article of 2010. Note: Christensen’s classmates include two fellow Rhodes scholars who ended up in jail–and Jeff Skilling, former president of Enron. “These were good guys–but something in their lives sent them off in the wrong direction,” writes Christensen.

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