— Todd Blumenthal is SVP of Merchandising at Aéropostale, the clothing line for 15-year-olds. He presented at Design at Scale with his partner in crime and the company’s SVP of Design, Beverly House. What was so charming about their presentation was the pair’s interaction with one other. They are working at astonishing speed (they produce 15,000 individual SKUs every year and change the design of store floors every three weeks) yet they remain keenly aware that they need to collaborate and work well together in order for the process to remain on the rails. If they’re seen to be bickering and disagreeing, that attitude will filter to their teams and could become a huge problem down the line. Awareness of the human factors of business can all too often be forgotten in the push towards profits, and these two provided a heart-warming and often hilarious reminder of how much it matters.
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