Apparently, there’s some “football” “game” happening in the U.S. on February 5th. (Also apparently, I should pay attention, because my “team,” the New York Giants, is “playing.”) That’s all as maybe, but the annual marketing hoopla is already well underway. Teressa Iezzi over at Co.Create writes a smart analysis of the thinking behind Audi’s take on vampire mania.
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