This video, from The Daily Telegraph in London, is crazily overwrought, but it includes some great interviews with Bentley designers to explain the evolution of the design of the company’s EXP 9F concept SUV, just unveiled at the Geneva Auto Show. The attention to detail really is phenomenal, though the shots of men lovingly feeling up the car are surely overdoing it. Yet there’s something galling about Bentley introducing a tank-like SUV, even one that can be both “business limousine” and “utility lifestyle vehicle,” whatever that is. Unfair? Sure. After all, why shouldn’t the company capitalize on this segment of the marketplace with a car that certainly will never be driven by the masses? Why shouldn’t the wealthy enjoy their home-from-home-on-wheels? Well, because it’s companies’ focus on short-term innovation like this that accelerates the destruction of the planet for the rest of us, including, it should be noted, the elite. People often get tetchy about greens foisting talk of the environment at every turn. But, as T Boone Pickens said recently in his TED talk, transportation accounts for 70% of oil use in the United States. If we are to imagine a viable future whose air we can breathe and on whose land we can live, we need all innovators to be pushing themselves to think smartly about these issues, including and not excepting those with deep pockets and a destructive product aimed at the chosen few.
buy-steroids-united-kingdom-blog reblogged this from thoughtyoushouldseethis-blog
rkdfind liked this thoughtyoushouldseethis-blog posted this