"Risk aversion is a hapless approach for a company that’s hoping to develop new technology. It’s tempting in a downturn. But long-term research and development, expensive and often filled with failure as it is, is the only route to discovering it. By taking the cautious path, companies risk a drought of ideas. During the downturn we have doubled our team of engineers and scientists and ramped up investment in research and development."
— Sir James Dyson, founder of Dyson, outlines his approach to innovation, design and risk management, critical when the economic chips are down.
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