May 21, 2012
"Risk aversion is a hapless approach for a company that’s hoping to develop new technology. It’s tempting in a downturn. But long-term research and development, expensive and often filled with failure as it is, is the only route to discovering it. By taking the cautious path, companies risk a drought of ideas. During the downturn we have doubled our team of engineers and scientists and ramped up investment in research and development."

Sir James Dyson, founder of Dyson, outlines his approach to innovation, design and risk management, critical when the economic chips are down.

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