My colleague Jeff Wordham gave this presentation at the recent Brandworks conference. It’s a smart take on how to think about – and organize for – launch, and includes principles for those thinking about the launch process (and those looking for ways to improve it.) The presentation includes persuasive examples from companies including Procter & Gamble, Hyundai and, yes, Apple and is well worth taking a spin through. Kudos also goes to Doblin's Angelo Frigo, who was instrumental in putting it all together.

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