"During World War II, the Red Cross had comfort stations for soldiers overseas, with free coffee and free doughnuts. Then, in 1942, the Red Cross started charging for the doughnuts. Soldiers have held a grudge ever since."
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Sweet NPR story on how changing the rules half way through the game can have unintended consequences, or, in this case, really grumpy veterans holding a grudge. As the story concludes, there’s a lesson here for modern businesses: “For all the Internet companies out there looking to charge for your service — take heed. Changing categories is really difficult.”
[Story via Beth DiLeone]
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