Even as I write this, I’m scowling at the pathetic excuse of a power cable that’s currently charging my MacBook. It’s ripped, torn, and utterly ragged, an affront to Apple’s philosophy of good, simple design. And it totally happens to every Apple cable I have ever owned, always, which means (by powers of deduction) that actually it’s totally not my fault. Enter Sugru, the magic material that is going to help me to stop my disgraceful habit of throwing away said power cords and grumpily buying a new one, thus hastening the destruction of the universe. Apple might not like this much, but I think it’s thrilling. Also thrilling is Sugru’s own story, which is such a wonderful tale of persistence and grit that it should be required reading for any would-be innovator. Even the introduction is charming: “From “hmm” to “yay”  via “eureka” and “wow”.” Read it.

[via Nicolas Roope. Image c/o Sugru]

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    I need SO MUCH of this stuff, I need to fix my headphones and chargers and…basically everything really. my bank account...

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    :O so interesting

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    Adding Sugru to my wishlist!

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    Speaking of new macs, WHEN WILL THEY ARRIVE?! :( #angbagalngsenco

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    My charger just gave out because of this. I was told that my apple care coverage is ‘for approval.’ WHen my new mac...

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