Thought You Should See This

July 20, 2012

Audi goes Apple: Automotive News reports on Audi’s just-opened high tech showroom near Piccadilly Circus in London, “part of the carmaker’s effort to bring in younger, media-oriented buyers.” Known as Audi City, it’s designed to be a place where would-be Audi drivers will come in and caress materials (see above) and try out potential designs of their sweet new ride. As the Audi news release puts it, “visitors can digitally select their vehicle from several hundred million possible configurations and experience it in realistic 1:1 scale on screens that almost fill the entire space.”

It looks pretty cool, and it’s a good idea, though allow me to air a pet peeve, if you will. The high-falutin’ language that brand managers like to use to describe their offering is all too often *insane.* “Audi City will also evolve into a meeting place for fans of the brand, where they can make contact with the world of the four rings whenever they want,” gushes the release, ignoring the fact that maybe the world isn’t quite as familiar with the sanctity of Audi’s four ringed logo as those who work for the company might be. It goes on: “The stores will also be used as a dialogue forum for issues outside of core automotive business,” which I think means they’ll host parties and talk about cars and stuff. Say what you mean, people. Say what you mean.

[Story via Marilyn Brda. Images via Audi]

10:48am | URL: https://tmblr.co/ZLv7dxPkn15k
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(Notes: 7)