"[M]arket share is not a good indicator of peoples tastes when the market itself is so badly broken. Most people drink Budweiser because they haven’t heard of other beers, because they grew up drinking it, or because people are creatures of habit. Believe me, if Sam Adams had the same advertising budget and national brand awareness that Budweiser has, not to mention their distribution capacity, they’d be pretty damn competitive. Same goes for any other small brewer with a decent product."