Flipping Perspectives with @slowjam98 and #roofline_envelope
For more from Geof’s creative series, browse the #roofline_envelope hashtag and follow @slowjam98 on Instagram.
Phoenix, Arizona, Instagrammer Geof Newsum (@slowjam98) first downloaded Instagram to follow his wife, Ayanah (@ayanah), but after the two attended a local InstaMeet, Geof was inspired by the community to tap more deeply into his creative interests.
While on a lunch break one day, Geof snapped a photo of the roof of a nearby building. “After flipping the photo, it struck me that it looked like an envelope,” he explains. With that, the #roofline_envelope hashtag was born. “I came up with the tag and got stuck on the idea, posting two more that week. I’m now at 41 and counting.”
Since starting the series, Geof has watched it spread throughout the community and continue to pick up steam. As for where he wants to take it next, he says, “I’ve been wanting to create a special series based on endangered historic homes in Phoenix. I love the stories found in local architecture.”
Want to try out taking a #roofline_envelope of your own? Geof has some tips to share:
“Start with a gable wall—a flat wall under a pitched roof. Make sure there aren’t any wires or branches breaking the line of the roof. Take a second to position yourself dead center. When composing the shot, get linear elements from the roofline to perfectly meet the corners of the image.” From there, rotate the image 180º and you’re ready to go!