We released our API as a way to make it easier for developers to create innovative ways to browse the ever-growing volume of photos posted to Instagram every second. We’re excited to see the many ways different brands and organizations are using Instagram and the API to create new experiences for their fans, and we wanted to share some of these projects with you. Take a look to learn how you can get involved:

Moby

Moby launched a microsite that integrates Instagram photos to premiere his new album, Destroyed. To add your photo to the site, just snap a photo of your city at 2am, include the hashtag #destroyed in the caption and set a location in the Where? field. Then go to destroyed.moby.com to see your photo alongside Moby’s and other Instagrammers’ on the world map and listen to the album in its entirety (thanks to Soundcloud’s API).

Starbucks

There are thousands of photos on Instagram taken at Starbucks cafes around the world, and now Starbucks features those photos on their website. Go to starbucks.com/coffeehouse to check them out and be sure to share your own #starbucks photos!

Deftones

The metal band Deftones have already integrated their Instagram photos (@deftonesband) and their fans’ photos into the Deftones website, and now they’re hosting a photo challenge to promote their current tour. To enter, just tag your photos from the show you attended #deftones and #thecityyouattended (e.g., #HamptonBeach). Each day one photo will be selected as “Fan Instagram of the Day” and featured on the band’s Facebook wall for over a million people to see, and one grand prize winner will receive an ESP guitar signed by the band. More details here.

Know any other cool uses of the API we should feature? Let us know at contact@instagr.am. We’d love to write about them!

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