KA-CHING!

By the end of Project Mercury, Hasselblad cameras such as this one, used in the Apollo 11 command module, became the standard for still photography on American space missions. Known for their high quality construction and ease of use, the electric Swedish-made cameras featured a motor-driven mechanism that prepared the film and shutter when the camera was activated. Hasselblad cameras could be modified for use inside the spacecraft or on the lunar surface, with easily detachable black and white or color film magazines.