The March 24th issue of The New Yorker magazine includes an insightful profile of Under Armour, where Martens & Heads placed Leanne Fremar as Senior Vice President and Executive Creative Director for Women’s in 2012 (read more).

Leanne is mentioned on page 53 of the article:

“The company also opened a New York office and showroom, in Chel­sea’s Starrett-Lehigh Building, where it installed Leanne Fremar, recently hired away from Theory, as the creative director of women’s products. The culture there is much less macho than the one in Baltimore, which is shaped by Plank’s belief in hard work and hard play. In Plank’s office, there is a huge television flanked by bottles of Dom Perignon; Fremar’s is decorated with art books and vases. The idea of the Chelsea office is to prove that the com­pany belongs in the fashion world, and that it has learned from its bad old days. "The company was started by a bunch of aggressive, Type A males who played football and lacrosse,” one former executive says. “We didn’t really have a woman’s voice.”