20
Apr
Integrating Your Brand into Customers’ Lives
As summer approaches, the calendar of outdoor events and festivals is filling up! Companies are preparing to spend an estimated $1.34 billion on music venues, festivals and tours to reach Millennials. As consumers become more savvy and resistant to outbound marketing messages, integrating your brand into their lives is becoming more complex.
Ad Age’s recent article offers some insight into how some marketers are tackling these new complexities:
http://adage.com/article/media/marketers-rush-summer-music-festivals/292669/