Growth Engine Marketing
Chris Bechtel, Principal and Chief Marketing Officer at Blue Deer LLC a full-service marketing and business development consulting firm for start-ups and growth-stage organizations focused on strategy + services for demand generation, revenue and growth....
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A lot has changed in the last 3 years in Google’s search algorithms, from Caffeine, to Freshness, to Penguin to Panda. Moving the emphasis to social signals and content. So, you might think the work of an SEO consultant has changed dramatically. When, in fact, it hasn’t. Even in 2009, as evidenced in this post from Rand Fishkin of SEOmoz, the majority of time is spent:
“Convincing the inexperienced that SEO is a worthwhile, high ROI channel, worthy of investment + Acquiring budget and resources to successfully accomplish critical tasks.”
Even 3 years later, much of this applies to the role of SEO, and social and content marketing.
Would you agree? Isn’t this how you STILL spend your time?
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