What’s (NOT) in the box?!

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Adobe has announced that it’s going halt production of BOXED versions of it’s ADOBE CREATIVE PACKAGES and this feels like a GOOD thing for us in Post Production. 

Why?

Take Premiere for instance. After the CS6 update I was still frustrated and wrote a long list of Feature Requests for the next Premiere Pro version - but I knew I was going to have to wait a whole year before any of those would “possibly” find their way inside the BOX - and how many feature requests could actually happen inside the timeframe for the next scheduled BOX release as well?

So, the entrance of an all subscription model means:

We can actually get UPDATES and FEATURE additions AND we don’t have to ultimately wait until the next box release! 

The box release became the hindrance - new features can’t happen after the box release is out into the wild.  Bug fixes, sure.

Adding in a feature request… nope!

Simple business I assume. Stock holders want to know that there are enough features to add into the next version of PREMIERE for instance so that the upgrade price is not only justifiable, but highly likely for the buyers/upgraders. 

Strip away this formal BOX RELEASE and now EVERY DAY could bring forward the next version of PREMIERE with THIS or THAT new feature(s) added instead of a long wait for a new/full box release. 

Having actual conversations with ADOBE regarding their thinking with this and their customers to make their products better in a faster way (and after what has happened with Apple over the past few years) I like this attitude - and as a professional I feel more trusting toward them than I dare do with Apple software now days. 

Additionally, now freelancers don’t have to worry if THIS or THAT person/shop has updated to the current version of ADOBE WHATEVER. They either have a subscription or they don’t.  Sign up and BOOM current version (and that goes across the whole suite ecosystem) 

                          

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I love the flexibility of Final Cut Pro 7.  For me, it is/was the the best editing software out there. As computers matured, the lack of updates made it long in the tooth and the 32 bit aspect just made it crash a lot. 

Apple, instead of updating it, just killed it and replaced it with something that wasn’t a Final Cut Pro update but more a iMovie makeover. 

           Argue with that as you will, but so many of us said, WTF! 

                    

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                           What are we going to use now?

Well, it’s been “free for all" over the past couple of years and ultimately, most of us Final Cut Pro 7 users are actually still using Final Cut Pro 7.  

But, there are new needs which it cannot address anymore which require software designed for new computers, operating systems and formats.  Soon, we have to say goodbye to Final Cut Pro 7. 

                         

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Last year, I thought/hoped Premiere Pro was going to be the natural successor for the Final Cut Pro crowd (or 2% depending on how you look at it).

Sadly, I realized all its future cool technology was really amazing, yet I still felt it lacked too much to actually replace Final Cut Pro 7. 

Adobe will most likely be showing off the next version Premiere at NAB this week.  Without “letting the software out of the box” more or less,  I’ll just say if you’re into Post Production,  it’s time to really start paying attention to whats going on at ADOBE…

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