Apple maps: how Google lost when everyone thought it had won
Charles Arthur, theguardian.comComScore research shows that while Apple suffered a PR disaster over maps, Google lost 23m iPhone users in the US
Apple’s maps have turned out to be a hit with iPhone and iPad users in the US - despite the roasting that they were given when they…
Very interesting article about the use of the Google Maps app vs the native Apple Maps app on iOS devices. The fact that it’s SLIGHTLY easier to access Apple Maps due to it being baked into the OS really makes a huge difference in terms of adoption. Ease-of-access can’t be underestimated when you are trying to get people to use a certain application, process, etc.
