Agenda is a creative agency that deploys strategy, design, and technology to help solve critical business challenges.This is our blog…

Search

Elsewhere

Kickstarter 2012: Kayak is King

Kickstarter 2012: Kayak is King

by David S.

Yesterday’s NPR story on Kickstarter is heartwarming. Last year, more than two million people pledged almost $320 million to projects on the platform, proving that innovation remains alive and well in America. Amidst a media narrative saturated with gloomy tales of funding difficulties, it’s good to know that great ideas can surface and succeed. In 2012 I backed a variety of projects, including a Japanese vinegar drink, sweet hiking shoes and a cheese making kit. More about them another day.

For now, I nominate my favorite Kickstarter project of the year, which for me represents the very best of design thinking: the Oru Kayak, the world’s coolest folding boat. It combines aesthetic appeal, usability, unique materials, and precision engineering in a way far superior to anything else I have seen—yes, even Apple products. Watch the video for yourself. It feels good knowing that this project got funded… and knowing that good design can overcome great adversity.

Blog comments powered by Disqus

Loading posts...