05
Nov
Who really benefits from the pink ribbon campaigns: the cause or the company? In showing the real story of breast cancer and the lives of those who fight it, this film reveals the co-opting of what marketing experts have labeled a “dream cause.”
If you’re a woman, take the time to watch the documentary Pink Ribbons, Inc.
Watch it on
Netflix (x)
Itunes (x)
Youtube (for now…) (x)
NFB (x)
I watched this in class last week. It really makes you think about the bigger picture.
In class I learned that thee types of campaigns are selfish and self serving. If you really want to help, just write a check.
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