G/love Campaign
I recently worked with conceptual artist Elana Langer to photograph and bring to life an idea she had.
Elana conceived this series of images recently after being contacted to consider being deployed to Sierra Leone as part of a response to the Ebola epidemic. She had been an aide worker for ten years, most recently as a communications strategist for UNICEF in Sierra Leone, but had left to work full-time as a conceptual artist.
She writes:
“With all the creativity in fashion and design, was there a way to enhance the moonsuit by the local communities themselves so that it embodied a positive healing spirit from a local perspective and didn’t simply evoke fear? How could music which is vital to life and healing be integrated into support efforts? Given what I had learned about the role of costumes within tribal ceremonies while working for UNICEF in places like Sierra Leone, it seemed vital to enhance this tool so that it could be adopted more effectively within the culture. After all, in order to prevent the spread of Ebola we were asking people to go against human nature and separate from their loved ones facing the possibility of death - was there any way to interrupt the fear and stigma of the virus so that families could stay symbolically or visually connected? ”
To read more about Elana’s concepts and thoughts about this project and to see more of the images please visit her site What I Live By.
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