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1. Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design helps us to understand a product
5. Good design is unobtrusive
6. Good design is honest
7. Good design is durable
8. Good design is consequent to the last detail
9. Good design is concerned with the environment
10. Good design is as little design as possible
Dieter Rams’ timeless principles of good design. (via explore-blog)
The design instinct, above all, is about viewing the world around you as a place filled with opportunities to add more thoughtfulness and care.
Sahil Lavingia, Pinterest’s founding designer shares his dead-simple design philosophy (via explore-blog)