I Planted My Self-Published Book on Barnes &...

Empowering Creators to Take Control of Their Own Business by Leveraging their Core Skillset — Creativity

DOWNLOAD NOW:

"An Intro to The Creative Entrepreneur: your plan to make a Return on Creativity"

Find me on Google+

I Planted My Self-Published Book on Barnes & Noble's Shelves... And People Bought It

Link - Permalink

Great guerrilla-war tactics by author Brendan Leonard to engage with fans of his book by putting them in mainstream bookstore shelves that didn’t carry his book, left with one-off handmade drawings. I’ve seen Alexis Ohanian do this with his inspiring Without Their Permission book, but from Leonard, it looks like Ohanian wasn’t the first to hustle — standing on the shoulders of marketing giants has its benefits!