Fashion: an innovative way to raise public awareness of the toxic groundwater pollution in Appalachia. Here’s the Kiva (microloan) page for Appalachia Mud Shirts, a company that aims to dye shirts with the toxic runoff of an abandoned mine.
Appalachia Mud Shirts add value to blank garments by utilizing abandoned mine runoff. The runoff contains unnaturally high levels of minerals as a result of past mining activities. The runoff is locally refereed to as “Appalachia Mud”. Via a chemical process the pigments for the dyes are produced from the minerals contained in the runoff. The resulting byproducts are a neutral and more environmental friendly discharge. The dying of each garment directly affects local watersheds by diverting and treating several gallons of runoff. Additionally our garments help raise environmental awareness around the Abandoned Mine Runoff issue in the Appalachia Region.
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