zulily

Scroll to Info & Navigation

Brand Spotlight: Q&A with Little Giraffe CEO and Creative Director

Led by working mom Trish Moreno, Little Giraffe is known for their luxurious and practical blankets and accessories for baby and mom. Parents everywhere—including many of Hollywood’s well-known—have fallen in love with this brand, welcoming home their newborns with Little Giraffe’s incredibly soft, ultra-plush and machine washable designs.  Starting February 4, for a limited time, LOVE by Little Giraffe, a quality line of blankets and plush toys for baby at a lower price point, will premiere exclusively on zulily. The it-shower gift is now at a price that’s easy on the wallet!

image

We spoke with Trish, giving us an inside look at the brand and what makes them special.

What’s the vision behind Little Giraffe?

To provide the softest, most luxurious blankets and related nursery products for baby.

As a mom, how have your experiences influenced the way you’ve shaped Little Giraffe as a brand and company?

Parents across all demographics want what is best for their babies. As a mom, I want my child to have the best of everything! We always keep that in mind when we’re creating our products. We make babies happy! They bond with our products and are soothed by them. They sleep better, are more easily calmed, and feel secure with their blankies. By making babies happy, we make parents happy, and there is nothing better than a happy family.

Tell us about the inspiration behind your new collection LOVE by Little Giraffe.

Our objective is to make the softness, luxury, and soothing, baby-calming properties of Little Giraffe accessible to more families around the world. We set a goal to make the softest products you can find at this price point, and the team really nailed it on sourcing great fabrics and creating beautiful products that have been warmly received. We are known for being the “shower wower” and the LOVE by Little Giraffe products get this reaction too!

What is your favorite LOVE by Little Giraffe product and why?

The Cherish Blanket for its cuddly softness, the Cloud Blanket for its cozy knit, and the Giraffe Toy because it’s so cute and modern, and super-easy for baby to cuddle with and carry. I can’t pick just one!

Why feature your products on zulily?

We want to reach as many people as possible with this new brand, and zulily is a powerful engine with a big following of customers that love Little Giraffe. It seemed like the perfect place to feature our new brand!