Brand Spotlight: Rising International
Here’s a Q&A with Rishi P. Dhakal, founder and owner of Rising International. We’ve featured their unique products countless times, showcasing their bright and handcrafted apparel and accessories made by local artisans in Nepal. Today, we’re featuring them on our site and you can view their event here.
1. What’s the big idea behind Rising international?
Rising International Inc. is a US-based company trying its best to create a brand name for Nepalese handmade clothing. This company has flourished, using traditional arts and creativity on clothing, focusing on a new era of fashion. Rising International also promotes job opportunities for local Nepalese women, providing work at home while supporting the local community’s financial growth.
2. What makes your apparel unique?
Our apparel is handcrafted and based on the ethnic and cultural values of Nepal. We study the market and create new designs on regular basis. Our products are made by people in the community using local resources. Moreover, we naturalize the color of our fabric with stone washing and add artistic symbols that reflect local values.
3. What was the inspiration behind the brand and the clothing design?
The main concept was to reflect the diversity of fashion and creativity in Nepal. We wanted to showcase the local arts and support the economic growth of Nepal with Rising International’s business plan. The source of inspiration for our clothing design and brand continues to be Nepal’s artistic community.
4. Can you tell us the best Rising International success story so far?
Our products are unique—as they are handcrafted—and vibrant. We have continuously focused on market research and the demand for new fashion. Based on the need and demand of people, we are continually striving to create new and unique designs. We focus on high quality products with perfect sizing in a variety of colors. Moreover, we’ve established a good marketing network and are committed to having the best customer service. Recently, we were awarded Commercially Important Person from the government of Nepal for our contribution to the fashion market. I personally attended that ceremony.
5. Why sell your products on zulily?
We connected with zulily in a trade show. We approached them to sell our products. As our products reflect unique fashion, zulily wanted to tryout our product once. We followed zulily’s business terms and conditions and offered quality products. They were impressed with the positive responses from their customers and gradually started selling varieties of Rising’s products. Now Zulily has been selling huge quantity of our products as zulily is a well-recognized company with good customer relations and professional ideas of selling.
