micathemineral:

Okay so first let’s look at some previous star trek posters:

What are the main features of these?

1. giant floating heads of the main characters
2. rainbows
3. space
4. sparkles/lens flare

Clearly this is a winning formula, given how many decades they’ve been doing it like this. So what about that new poster?

This has NONE of those things! Also, as someone else wisely pointed out, it looks pretty much like every other action movie poster lately.

But can we improve it?

YES WE CAN.