MEDIA + DESIGN
We are Wink - A small but incredible lab and design studio in India. With credence in design as a change agent, we work to create inspired services, products and experiences for not only our clients but also ourselves. Drop us a line, lets start a conversation »
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Venkataramanan Associates is one of the better known architects in India. The company was looking to gain more visibility and re-position themselves as a contemporary, design driven business. We responded with the concept of ‘New Dimensions’ - standing for the new avenues VA is exploring whilst adding to their older expertise.
Taking inspiration from the 1884 novel ‘Flatland: A Romance of Many Dimensions’, the identity is a play on the idea that architecture works on the concept of extending a dot (no dimension) to a line (one dimension) to a square (two dimension) to finally a cube (three dimensions). As this was for an architect, we also developed a single colour adaptation of the logo for use on plotters for architectural drawings.
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