The Paradox of Choice in Action
Task
Buy bread
Options
Touch of Honey Whole Wheat
Early Bird Multi Seed
Mighty Multigrain
Snappy Sourdough
Three Seed Sourdough
French Whole Wheat
California Sourdough
Honey Whole Wheat
Nice Grain Sourdough
German Farm Bread
Sprouted Wheat Cinnamon Raisin
Old Fashioned Whole Wheat
Hearty Nine Grain
Marble Rye
Great While
Spelt
Spelt Ancient Grain
Multigrain Oat
Double Fiber
Country Morning White
Honey Sweet Whole Wheat
100% Whole Wheat
Sprouted Barley
Sprouted Rye Seed
No Salt
Low Glycemic
Sprouted Sourdough
100% Whole Wheat Oatmeal
Whole Wheat 7-Grain
100% Whole Wheat (again)
Sprouted Whole Wheat
Sprouted Multigrain
California Style Complete Protein
Real Bread
Whole Wheat & Honey
Multigrain Bread
Blues Bread
Good Seed
Powerseed
21 Whole Grains and Seeds
Result
Utter confusion. No bread purchased.