Global Launch of New MONT BLANC Collection- La Bohème
On August 28 2014, A-List Celebrities Posed on the red carpet for Mont Blanc’s worldwide Launch of their new Boheme Series. Stars such as Chris Hemsworth and his wife Elsa Pataky, Italian Blogger Chiara Ferragni, Korean Celeb Kim Hee Ae, Chinese actress Liu Tao, Ana Beatriz Barros and Taiwanese Star, and Gwai Lun- Mei (桂纶镁) , Mont Blanc’s appointed brands ambassador for China reunited together at the Children’s Art Theatre in Shanghai to celebrate the new launch.
Around a Champagne shower, workshops and China’s Elite VIP’s and Media, the area was transformed into a Montblanc universe to present the Bohème collection with a 360° projection show, acrobatic dancers, musicians, ballerinas and a preview of the Boheme Collection.
