[ECAL DESIGN READER 2014]
Title: ECAL
Author: Alexis Georgacopoulos
Publisher: Domus no 974 (November/December 2013), p. 10-15
Abstract:
The article released in Domus magazine, is an informative text about the design school écal in Lausanne. In addition to this it is a highly advertising text underlining the qualities of the education. Straight from the beginning the author and director of the school names the international reputation and does not reserve dropping names of famous companies. Furthermore he describes the programs and possibilities the school offers to its students.
Although you cannot expect from the author to write critically about his school, the article describes in a positive way the main characteristics of écal very well.
Of course I questioned the way information and advertising are mixed. In this case I even apreciate, firstly because it is about a public school and not about a private company and secondly because I am at the school and I take advantage from the article. Generally it shows to me a very informative way of making advertising.
Selected by: ECAL / Thomas Schmitz
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