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Franco Grignani : alterazioni ottico mentali, 1929-1999
Curator: Leo Guerra, Cristina Quadrio Curzio with Manuela Grignani
Texts by Giovanni Anceschi, Gillo Dorfles

Torino : Allemandi, 2014
151 pages
22 x 31 cm

Bilingual text in Italian and English.
Exhibition catalogue: Galleria Gruppo Credito Valtellinese, Milan, January 23 – March 15, 2014.

Franco Grignani’s path through Italian visual culture in the twentieth century was like the passage of a meteor. He transformed this culture without being transformed in the process. He began as a futurist and ended up “optical”. Between these two extremes is the creation of one of the most famous of all marks, worldwide – the Woolmark. The year was 1963. Italy was experiencing a period of economic boom. Grignani’s work as a graphic artist was central to the world, just as Milan was central to the system of production both in Italy and Europe. Grignani’s work as a painter was known about, but the art system failed to provide the recognition which he deserved. The community of graphic designers, however, praised him internationally. The struggle against the old bogus distinction between visual and applied arts would provide a stimulus for him in his research, which lasted until his death in Milan in 1999, when the great challenge of sociall-oriented design work also came to an end. His work remains with us. It represents the crystallised part of a greater project and an attempt to provide a demonstration of human perception and its alterations.

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