“Knowing that mobile solutions can help moms with their life and sanity, marketers needs to identify what moms want and need, create an experience that solves for these wants and needs,” said Molly Garris, digital strategy director at Leo Burnett/Arc Worldwide, Chicago. “Only then will they be able to offer something useful.” (via How Starbucks, Target are getting millennial mom marketing right - Strategy - Mobile Marketer)
Source: mobilemarketer.com
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