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Suggestion Wields Its Mighty Power Over Life, Science and Crime
The power of suggestion may be stronger than previously believed. Our expectations influence behavior as well as performance, product preference and treatment response.
Suggestion can play some clever tricks on people. Horror movies are great examples of this. As you watch a climactic scene where the tension is building and eventually you think something is going to pop out of the closet that the main character is opening. It turns out nothing is in that closet but you still jump thanks to your expectations.