18
Aug
The San Francisco 49ers moved into a new $1.2 billion home this past weekend. But perhaps Levi’s Stadium is the first to be built with a foundation in technology rather than just concrete, suggested SAP’s chief marketing officer Jonathan Becher.
During a media tour at the South Bay arena along with the SAP-sponsored Performance Facility and training center next door on Friday, Becher reflected that when the software giant first started talking with the Niners, SAP wasn’t looking to just pay to slap its name on a building or gate.
“We’re not a beer company. We’re not a car company,” Becher reminded.
Image via Erica Argueta, CNET Español
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