Patagonia Partners with eBay to Reduce Consumption

Patagonia encourages its customers to reduce consumption, repair clothing, recycle, and finally, resell its items. That is quite a change from other retailers who do not think twice about sending unwanted merchandise to the dump. It is important for other companies to follow Patagonia’s lead as the textile and clothing industries have a massive impact on people, resources, and at the end of use, waste. To that end, Patagonia and eBay have teamed up to create a new marketplace for sellers and customers to buy and sell their unwanted Patagonia clothing and gear. Patagonia claims that they are the first company to ask its customers to take a formal pledge in order to reduce consumption. Meanwhile, eBay has its first multi-seller branded store.