Mar
Females: The Fastest Growing Demographic In Action Sports | Group Y
Check out some insight from MAHFIA founder Kim Woozy about the growth of girls in action sports.
“My passion for skateboarding and snowboarding began at the age of 13, back in 1997, when I discovered snowboarding in Lake Tahoe and started skating hills around my neighborhood. Five years later, I strategically chose to go to school in San Diego so I could learn how to surf. On the summer weekends, I would cruise the boardwalk in Pacific Beach on my skateboard. I rarely saw any other girls on boards. Seeing another girl on a skateboard was like finding a needle in a haystack. Ask any female who has been shredding for the past 10 years and she will most likely tell you the same. Today, it’s a completely different story. I’m guaranteed to see at least a handful of girls cruise by me on the boardwalk in any given hour. It’s no different at your local skatepark, mountain or surf break. Every time I’m on the hill, I can spot girls from the chair life who are absolutely slaying the park.” -Kim Woozy
READ THE FULL ARTICLE HERE
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