Monday

A few years ago, I was used to getting post (as opposed to email) that was obviously the result of a mail merge marketing operation. Occasionally it would be amusing, when the people sending out the bumf hadn’t switched caps off, or had written the template badly, so I got letters addressed to

Dear LEE BARNETT

or a typo so it was

Dear LEE BARRET of 24 WIDNSOR DRIVE

Point is that the very fact that they used my full name was an indication that it had come from some kind of database and could - in all likelihood - be safely ignored and binned. Now? Well, i got an email from Paypal today. As is usual with a genuine email from them, it started off as

Dear Lee Barnett

with an explanation below stating

How do I know this is not a Spoof email? Spoof or ‘phishing’ emails tend to have generic greetings such as “Dear PayPal member”. Emails from PayPal will always address you by your first and last name.

How things change, eh?

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@goingcheep

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