Engaging with an Ever-Evolving Music Fan
It’s no surprise that consumers are listening to music differently these days. According to the Recording Industry Association of America (via eMarketer), “Industry revenues from digital music formats grew 14 percent in 2012 from the previous year. RIAA notes that the bulk of digital revenue came from access models – services in which users have access to a music library catalog, rather than purchase individual songs or albums.”
This begs the question: if the music fan is moving from a “music ownership” state of mind to a desire for all out music access 24/7, how do brands fit in or even engage with such listeners?
Here are five considerations for brands to remember when looking to engage with today’s music fan:
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