Day 30: It’s here! And it’s just the beginning.
Mood: Still hopeful
Money: Still trickling in
Day thirty. The day has arrived. I am officially thirty days into my new venture. My goal was to have all the business collateral set and the website up, but those things are still under development. I realized though that building a business is not about printing business cards, nor about designing a website, instead it’s about telling a story. Here is the story of my business, in brief…
I’m building a collective of independent designers, creators, planners and innovators. Those folks who do both design-thinking and design-doing. Together we share an openness to experimentation, a love of storytelling and a need to collaborate with the goal of building better products, better experiences and a better world.
Through creative collaboration, the collective will attract projects that are seeking to build holistic customer experiences in both virtual and physical spaces.
Jesse James Garrett, a user experience designer and co-founder of Adaptive Path, stated:
“What makes people passionate, pure and simple, is great experiences. If they have great experiences with your product and they have great experiences with your service, they’re going to be passionate about your brand.”
This concept is the foundation on which I am building the next phase of my life. To get there, I am consulting, designing, and building. If you’d like to chat with me more about the collective, please reach out to me at laurel@616collective.com.
So what’s next?
Building the collective. Testing the model. Iterating. And innovating through creative collaboration.