Three important things:
1. Wearing masks alters our perceptions, especially of ourselves. Masks can be used to embody ideal personas or create anonymity. They also affect our self awareness, encourage less limited behaviors and reduce reliance on a singular self-narrative.
3. Putting on a mask, especially one deliberately constructed for a specific purpose, is a very powerful tool for self-transformation work/magic.
2. The Internet allows us to create and change masks very quickly. It also provides far more anonymity than most physical masks, heightening both effects.