Prepare to pare: Why you should do fewer things better with your product

“The urge to destroy is also a creative urge.” ― Pablo Picasso

Less is more, and all that, and it’s hitting the app world. 

A mobile app or website that serves all your traditional content to a general audience is a fine first step, but only a first step. 

Quixotic companies (Facebook, Foursquare, and Google), are learning that their communities often demand less, or something altogether different.

Facebook launched Places for checkins, but location-tagged photos and status updates have proven more popular. Foursquare discovered that members wanted to use it for Yelp-style discovery of local places rather than sharing where they are. 

The “great unbundling” is upon us. Prepare to pare.