UD Office of Personal Career Development — Putting Down Roots: Janice Townsend talks about...

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Putting Down Roots: Janice Townsend talks about coffee, college, and career

By Hunter Mills

Janice Townsend is the owner and founder of Roots Coffeehouse, a successful coffee shop with two locations in the DFW metroplex. She took the time to speak with us about the challenges facing young women in the professional world, what it’s like to change majors, and the realities of running a business.

Janice, thanks for talking with us today! First off, how about a little bit of background for our readers – where did you go to school and what was your major? 

Sure thing! I went to Belmont University in Nashville, TN. That is where I fell in love with independent coffeehouses. I started out as a Music Production major, and changed to Business with an emphasis in Entrepreneurship. I had excellent professors that taught me a lot about developing a strong business plan.

You’ve built a pretty amazing company at a young age. What do you find most challenging about being an entrepreneur?

It’s definitely challenging to be a young woman in the business world. You really have to fight for respect. I was 23 when Roots opened, and a lot of people assumed that I was just a barista.I’ve even had customers ask me what I want to do when I finish school.

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Photo courtesy of thepinkpeppercorn

Roots is a pretty unique coffee shop – you have a deep commitment to social responsibility, community, and art. How did you decide to incorporate those aspects into your business plan?

Roots was built on a foundation of ethically traded and sourced coffee served in an environment that welcomes everyone. When we opened, our goal was really to educate our customers not only on what good coffee is, but also on where it comes from – drawing more of a connection between producer and consumer. Along with that, we really wanted to focus on being a community gathering place. [W]e’ve hosted a myriad of events, from art shows to documentary screenings to fashion shows, as well as our staple local art and local music.

What advice do you have for our readers who may be thinking of becoming entrepreneurs themselves?

Don’t be afraid to take a risk - just make sure its a well thought out one. I would also say [that you need to] realize that being your own boss is not always the easiest task. You are the one that has to show up when no one else can, that gets the phone calls at 1am, and can’t call in sick. But it’s very rewarding to build something and to continuously invest your effort and time into that.

As a freshman in college, what did you envision yourself doing after graduation?

As a freshman, I thought I wanted to produce music! A few classes and days in the recording studio and I realized I needed more sunlight and more interaction with people!

Is there a particular aspect of your college experience that has continued to help you in your career?

I was a member of SIFE (Students In Free Enterprise – now known as ENACTUS) and through that was able to run a fair trade coffee label for a year and half. That real world experience is what gave me the confidence to start out on my own.

What kind of qualities do you, as a small business owner, look for when adding to your team?

We owe a lot to the people that work here at Roots – they are the face of the company. We look for hardworking individuals who are team-players. We also look for creativity – most of our best ideas come from our baristas!

How do you define success?

For me, contentment. For the business, sustainability.

In conclusion, I’ve attended heard a lot of great live music at Roots. Anything coming up that you want our readers to know about?

We always have live music going on, so you can check out our website calendars to see who’s playing soon.

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