mooe:

Have you ever seen a cake so pretty that, for a second, you can’t take your eyes off it. As if a strange spell is suddenly cast over you and you can’t think about anything else. There is no question about it, this is a cake that you HAVE to eat.

You might think this urge stems simply from your own appetite… but beware… it might be the work of Mrs Cream!

To the eye her cakes are so delicate and sweet, and to the lips they taste of paradise. The problem is that one bite of Mrs Cream’s succulent delicacies will never be enough. From the very first taste you will forever be a prisoner to her creations, always wanting more.

No matter how small your nibble, your little taster, after that first bite you will never desire anything more strongly. Mrs Cream’s creations will dominate every dream and wish you have for the rest of your life. With such few truly perfect cakes available your unfulfilled desire will drive you to despair.

If by any chance, before you succumb to temptation, you hear a little voice trying to convince you to resist that harmless little taste, listen to it really carefully, for this is your only chance of freedom. You might think that it’s your conscience talking, but it’s in fact Mrs Cream’s biggest adversary… Mr Mind!

Part of RotopolPress’s exhibition Super Villain